Are you using web analytics to view detailed statistics of visitors to your website? If you are not, you should. If you are, have you checked what devices are being used by your site visitors to view your website? More often than not, you can see an entry for visitors using mobile devices. That shows you, if are still unaware, that more and more people are using their handheld devices to browse the web.
How do you cater to the needs of these people? Do you know how easy or hard it is to navigate through your web pages using smartphones? What if your site is not being displayed properly? What if a visitor looking to buy something from you can not properly use your website on his or her mobile device and just went out and buy from a competitor?
Instead of dwelling on these questions, why not view your webpage now on your smartphone? If you do not have your mobile device with you, try emulators you can find online. By doing this, you would see what needs improvement. But are you willing to redesign your website just to make it easier for mobile device internet surfers? Or would you rather create a different one, a simpler version of your website to be served automatically to anyone using mobile devices?
The latter would be the better choice for most internet marketers. If you are banking on getting the most conversions, you have to make sure that you do everything to keep every visitor in your site which could lead them to being converted into customers.
Instead of buying a separate domain, a .mobi one, it would be a more sensible choice to use a sub domain like m.website.com or mobile.website.com. This way, you do not have to spend more on a .mobi domain especially if you are cash-strapped.
Once you have decided to create a mobile version of your website, choose the features that you need to include. Keep in mind that mobile devices have limited screen space as compared to your usual desktop, laptop, and even tablet PCs. That means only add the most important features like links to the most important pages of your website, registration and login, headlines, and a search box.
Web designers have to be on top of everything that's going on in the industry. When it comes to designing for mobile devices, it is even more important as it mobile internet browsing is steadily rising and smartphone manufacturers are coming up with more and more innovations. Taking advantage of whatever these new features are should be high up on your priority list regarding web development.